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The Business Impact Of COVID-19

COVID-19 has been tough on the world. Many countries have felt the pressure of this pandemic and have yet to find a way to deal with this new illness. Even with vaccines being developed and rolled out, we are still in a pandemic, which is taking a toll on our economy.

Medical practice and the Internet

8 Ways of Creating A Powerful Brand for Your Medical Practice

Everyone has the right to be particular regarding their health and choices for healthcare. Like many other businesses, doctors provide a service as well and have fellow competitors in the niche, which makes branding essential for establishing a sturdy identity. Here are 8 ways in which you can establish a powerful brand for your medical …

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Consumers and users

B2B vs. B2C: What’s the Marketing Difference?

B2B and B2C marketing are fundamentally different even though they employ the same technical practices. B2B businesses sell products and services directly to other businesses or the decision-makers in a particular business. On the other hand, B2C businesses sell products and services to customers for personal use. You’re selling to people regardless, but here are …

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House keys

5 Steps to Follow for Creating A Real Estate Brand Identity

Brand awareness is the key to long-term success as a real estate investor. It defines how your business operates, and the overall perception potential customers have of your business. When cultivated rightly, it can turn consumers into loyal followers as it can communicate your message to your audience and evoke feelings in them, encouraging them …

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Internet and investing

5 Functional Benefits of Social Media Marketing for Banks

The power of social media is immense in terms of capturing today’s consumers. Banks and other financial institutions can use social media to compete with entities and draw a greater audience’s attention. Here are 5 functional benefits of social media marketing for banks when done right: Consumer engagement through an online community The banking sector …

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